{ "_comment": "Generated by job-radar/tools/build-portfolio-content.mjs - do not edit. Figures are facts-ledger values under their ids; Meta Ads figures only in `verifying`.", "person": { "name": "Andrew Rocha", "role": "Marketing Operations & AI Automation Specialist", "location": "Fort Worth, Texas", "languages": "English and Spanish (professional working proficiency)", "email": "rocha@yahwaylove.com", "website": "https://resume.andrew-rocha.here.now", "linkedin": "https://www.linkedin.com/in/andrew-rocha-805531134/", "summary": "Marketing operations and AI automation specialist. Builds the systems behind lead generation and client websites — Meta Ads campaign structure and reporting, attribution and link tracking, landing pages and brand sites — and automates the repetitive half with Python, Claude Code and AI-assisted workflows, keeping a human approval gate on anything that publishes. Data operations is the foundation: every number is cleaned, reconciled against its source and verified before anyone acts on it. Owner-operator of YAHWAYLOVE LLC, taking contract work and open to remote W-2 roles in marketing operations, automation and data operations, including records, compliance, and claims and admissions processing. Works independently and async. Professional working proficiency in Spanish, including bilingual documentation." }, "primaryAction": { "label": "Email Andrew", "href": "mailto:rocha@yahwaylove.com" }, "hooks": [ { "text": "2,495 commits across eight systems, every figure sourced", "facts": [ "traffic.commits", "client.commits", "journal.commits", "docpipe.commits", "jobsearch.commits", "vault.commits", "opsboard.commits", "widgets.commits" ] }, { "text": "A 949-test document generator and a 451-test daily job-data pipeline", "facts": [ "docpipe.tests", "jobsearch.tests" ] }, { "text": "56 projects on one status board, rebuilt from source every morning", "facts": [ "opsboard.projects" ] } ], "projects": [ { "slug": "traffic-attribution-system", "title": "Traffic & Attribution System", "stage": "G", "context": "Client engagement · YAHWAYLOVE LLC", "role": "Growth Operations & Automation", "outcome": "The tracking rig is the invoice", "description": "External traffic partner for an AI SaaS product with no access to the client’s analytics, ad accounts or billing, so attribution was built in-house. The rig: tagged outbound links, a weekly sweep, QA and metrics loop that ranks what worked, a frame check that rejects dead footage before it reaches a posting slate, and an approval gate that creates every post as a draft and reads it back from the server before anything is scheduled. 285 commits.", "stack": [ "Python", "PowerShell", "Attribution", "Approval gate" ], "figures": [ { "id": "traffic.commits", "value": 285, "unit": "commits", "measured_at": "2026-09-28" } ], "dates": { "first": "2026-08-26", "last": "2026-10-02" } }, { "slug": "client-partnership", "title": "Client Ministry-Tech Partnership", "stage": "S", "context": "Client engagement · YAHWAYLOVE LLC", "role": "Data Operations & Automation", "outcome": "Their files stay in sync without anyone remembering to sync them", "description": "Ongoing client work for a ministry: an AI proxy holding every API key server-side, a Dropbox-to-library autosync watcher on a scheduled task, research and hub packs, and a site remodel. A CRM data-quality audit across 2,029 contacts took customer records out of version control and added a check so they cannot return. Ships behind a definition-of-done gate that has to pass before anything is called finished. 625 commits, 1,034 tracked files.", "stack": [ "Node", "Vercel", "Scheduled tasks", "Dropbox API", "Verification gate" ], "figures": [ { "id": "client.commits", "value": 625, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "client.files", "value": 1034, "unit": "tracked files", "measured_at": "2026-09-28" }, { "id": "client.contacts", "value": 2029, "unit": "contacts", "measured_at": "2026-09-17" }, { "id": "client.students", "value": 231, "unit": "students", "measured_at": "2026-10-01" }, { "id": "client.course_price", "value": 69, "unit": "usd", "measured_at": "2026-10-01" }, { "id": "client.thinkific_yearly", "value": 1200, "unit": "usd per year", "measured_at": "2026-10-01" }, { "id": "client.mailchimp_yearly", "value": 732, "unit": "usd per year", "measured_at": "2026-10-01" } ], "dates": { "first": "2026-07-10", "last": "2026-10-02" } }, { "slug": "offline-journal-app", "title": "Offline-First Pregnancy Journal App", "stage": "B", "context": "Own product", "role": "Product / Web App", "outcome": "Private by design: no login, data stays on the device", "description": "A faith-based pregnancy journal and family keepsake app I own and ship: offline-first, no login, every entry stored on the device in IndexedDB, live on Cloudflare Pages. Includes an OWASP ASVS 5 security review with a tracked remediation plan. 460 commits.", "stack": [ "Hono", "JavaScript", "IndexedDB", "Cloudflare Pages" ], "figures": [ { "id": "journal.commits", "value": 460, "unit": "commits", "measured_at": "2026-09-28" } ], "dates": { "first": "2026-03-08", "last": "2026-09-24" } }, { "slug": "document-generation-pipeline", "title": "Document Generation Pipeline", "stage": "D", "context": "Solo build", "role": "Pipeline / Document Generation", "outcome": "Structured inputs in, a finished 16-page document out", "description": "A document pipeline that takes structured inputs — a person's details, written testimony, source references and authorised context from an existing database and document corpus — and assembles an illustrated 16-page PDF from them. A versioned data schema sits under change control, with purge-and-rollback tests for sensitive records. 290 commits and 949 passing tests, because a generator that silently drops an input is worse than no generator.", "stack": [ "Node", "TypeScript", "React", "SQLite", "949 tests" ], "figures": [ { "id": "docpipe.commits", "value": 290, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "docpipe.tests", "value": 949, "unit": "tests", "measured_at": "2026-09-26" } ], "dates": { "first": "2026-07-13", "last": "2026-10-02" } }, { "slug": "job-search-data-pipeline", "title": "Automated Job-Search Data Pipeline", "stage": "F", "context": "Solo build", "role": "Data Operations", "outcome": "A bad run refuses to publish itself", "description": "A daily job pipeline: 16 source families scanned into SQLite, run through a hard requirements gate, scored, and rendered into a self-contained dashboard. 315 commits behind three gates — a 451-test pytest suite, an offline pipeline smoke run, and a real-browser harness across three viewports that exits non-zero on accessibility violations, console errors, layout overflow, or a dead interaction.", "stack": [ "Python", "SQLite", "pytest", "Cloudflare Workers", "Playwright" ], "figures": [ { "id": "jobsearch.commits", "value": 315, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "jobsearch.tests", "value": 451, "unit": "tests", "measured_at": "2026-09-28" }, { "id": "jobsearch.sources", "value": 16, "unit": "source families", "measured_at": "2026-09-26" } ], "dates": { "first": "2026-06-13", "last": "2026-10-02" } }, { "slug": "school-data-vault", "title": "School-Data Vault Platform", "stage": "R", "context": "Solo build", "role": "Data Operations", "outcome": "A year of records that outlives the system holding them", "description": "A complete private archive of a year of coursework, built so the data survives losing access to the system it came from: 30 courses and 268 lesson pages, with grades, files, video transcripts and email pulled out of a hosted LMS, normalised, and stored somewhere retrievable. A watcher checks 13 source syllabus documents every 30 minutes and flags any change for review instead of applying it. 407 commits, 759 tracked files. This is records management as a migration problem — get it all, keep it faithful to the source, and make it findable afterwards.", "stack": [ "Python", "TypeScript", "Structured extraction", "Archival integrity" ], "figures": [ { "id": "vault.commits", "value": 407, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "vault.files", "value": 759, "unit": "tracked files", "measured_at": "2026-09-28" }, { "id": "vault.courses", "value": 30, "unit": "courses", "measured_at": "2026-09-26" }, { "id": "vault.lessons", "value": 268, "unit": "lesson pages", "measured_at": "2026-09-26" }, { "id": "vault.watched", "value": 13, "unit": "source documents", "measured_at": "2026-09-26" } ], "dates": { "first": "2026-06-13", "last": "2026-09-26" } }, { "slug": "operations-status-board", "title": "Operations Status Board", "stage": "O", "context": "Solo build", "role": "Reporting / Automation", "outcome": "A report with no state of its own cannot drift", "description": "A status board covering 56 projects and the client engagements at once, rebuilt from source every morning by a scheduled task: ledgers, git state and workflow registers are read fresh each run and nothing is stored in between, so the board cannot disagree with the work. 62 commits; 125 tests across 4 test files.", "stack": [ "Node", "Scheduled tasks", "125 tests" ], "figures": [ { "id": "opsboard.commits", "value": 62, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "opsboard.tests", "value": 125, "unit": "tests", "measured_at": "2026-09-28" }, { "id": "opsboard.testfiles", "value": 4, "unit": "test files", "measured_at": "2026-09-28" }, { "id": "opsboard.projects", "value": 56, "unit": "projects", "measured_at": "2026-09-26" } ], "dates": { "first": "2026-08-13", "last": "2026-09-30" } }, { "slug": "widget-embed-platform", "title": "Widget & Embed Platform", "stage": "W", "context": "Solo build", "role": "Platform / Front-end", "outcome": "A site gains a widget without gaining a subscription", "description": "A private widget platform: a password-gated builder plus a public embed runtime, so a marketing site adds a form or gallery without a subscription or a third-party CDN. 51 commits and 44 test files; the embed ships as self-contained output because an embed that phones home is a dependency nobody audited.", "stack": [ "Node", "TypeScript", "Embed runtime", "44 test files" ], "figures": [ { "id": "widgets.commits", "value": 51, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "widgets.testfiles", "value": 44, "unit": "test files", "measured_at": "2026-09-28" } ], "dates": { "first": "2026-08-01", "last": "2026-08-31" } }, { "slug": "spreadsheet-cleanup-service", "title": "Spreadsheet Cleanup & Validation Service", "stage": "C", "context": "Solo build", "role": "Data Operations", "outcome": "The proof ships with the data", "description": "A productized spreadsheet-rescue service: messy client data in, cleaned and deduplicated data out, plus a validation report showing exactly what changed and why. The report is the deliverable; the guarantee is proof, not a promise.", "stack": [ "Python", "Excel", "Google Sheets", "validation reporting" ], "figures": [] }, { "slug": "browser-qa-gate", "title": "Automated Browser QA Gate", "stage": "V", "context": "Solo build", "role": "Verification", "outcome": "A green suite stopped being enough", "description": "A verification gate that made a green test suite mean something. Drives a real browser at three viewports and fails the build on accessibility violations, console errors, sideways scroll, undersized tap targets, or a page that rendered nothing, the last one because an empty page used to score perfectly.", "stack": [ "Node", "Playwright", "axe-core" ], "figures": [] } ], "pillars": [ { "n": "01", "title": "Clean Inputs", "summary": "Nothing downstream is trusted more than the record it came from. Ingestion, deduplication, validation and reconciliation against a source of truth, with every value traceable back to something that can be re-checked.", "workflows": [ "Define the target", "Account intelligence crawl", "Source-of-truth reconciliation" ] }, { "n": "02", "title": "Repeatable Systems", "summary": "Work that runs the same way twice without supervision. Bounded scheduled loops, hard requirement gates, human-in-the-loop review on anything that writes, and an SOP written before the process is handed off.", "workflows": [ "Daily scheduled scan", "Drafting with a grounding pass", "Human-in-the-loop form fill", "SOP documentation" ] }, { "n": "03", "title": "Proof It Works", "summary": "A result nobody verified is not a result. Test suites, offline smoke runs, freshness gates, real-browser verification, and a validation report shipped beside the data as the evidence.", "workflows": [ "Validation reporting", "Verification harness" ] } ], "operatingLayer": { "lead": "The through-line under all of it: I design the system and hold the judgment, and the machine does the volume. That is why the same person can run a Meta Ads account, a client website and a data pipeline — in each, the intensive work is automated and my job is the structure, the standards and the gate.", "items": [ { "name": "Claude Code + custom skills", "note": "My working environment. I author my own skills and workflows there and harden each one against a failing test before it ships, so a process I run once becomes a process anything can run." }, { "name": "Multi-model review", "note": "Claude, Codex, Gemini and Grok wired to cross-check each other's work, because one model agreeing with itself is not verification." }, { "name": "Generative media", "note": "Higgsfield and Midjourney for AI video and image production, and text-to-speech where narration is needed — volume without a shoot." }, { "name": "Clip pipeline", "note": "GPU Whisper transcription and captioning through a tuned OpenShorts build, scheduled out via Postiz, with a person approving every post." }, { "name": "Automation plumbing", "note": "Python and CLI glue, MCP servers, and a Cloudflare Worker fronting a model API so the AI half runs as infrastructure rather than as a browser tab." }, { "name": "Verification", "note": "Playwright and axe gates, offline smoke runs and pytest suites. AI writing more of the work is only safe if the checking got stronger at the same time." } ] }, "sites": [ { "id": "brand", "kind": "resume-site", "name": "Brand résumé", "url": "https://andrew-rocha-resume.pages.dev/", "what": "The one to send.", "captures": { "desktop": "assets/brand-1440.webp", "phone": "assets/brand-390.webp" } }, { "id": "generated", "kind": "resume-site", "name": "Generated résumé", "url": "https://resume.andrew-rocha.here.now/", "what": "Machine-readable, with every figure's source.", "captures": { "desktop": "assets/generated-1440.webp", "phone": "assets/generated-390.webp" } }, { "id": "play", "kind": "resume-site", "name": "Playground", "url": "https://play.andrew-rocha.here.now/", "what": "The scrapbook version.", "captures": { "desktop": "assets/play-1440.webp", "phone": "assets/play-390.webp", "map": "assets/play-map-1440.webp" }, "pressWhat": "The scrapbook résumé: an interactive journey map, a terminal you can type in and a pop-up storybook." }, { "id": "services", "kind": "resume-site", "name": "Hire Andrew", "url": "https://andrew-rocha-ai-services.pages.dev/", "what": "Services, a free scope call, and a live cleanup demo.", "captures": { "desktop": "assets/services-1440.webp", "phone": "assets/services-390.webp" } } ], "work": [ { "id": "kevin", "kind": "case-study", "order": 1, "name": "Kevin Dedmon Ministries", "ledgerProject": "client-partnership", "url": "https://kevindedmon.com/", "liveSince": "2026-08-12", "what": "A ministry's whole platform, rebuilt and run by YAHWAYLOVE LLC: one WordPress and WooCommerce site in place of a Squarespace site, a separate course platform and a separate email service.", "before": { "label": "Before: the Squarespace site, July 2026", "captures": { "desktop": "assets/kevin-before-home-1440.webp", "phone": "assets/kevin-before-home-390.webp", "shop": "assets/kevin-before-shop-1440.webp", "tall": "assets/kevin-before-home-tall.webp" } }, "after": { "label": "After: live since 12 August 2026", "captures": { "desktop": "assets/kevin-after-home-1440.webp", "phone": "assets/kevin-after-home-390.webp", "store": "assets/kevin-after-store-1440.webp", "ecourse": "assets/kevin-after-ecourse-1440.webp", "album": "assets/kevin-after-album-1440.webp" } }, "parts": [ { "name": "FireStarters e-course", "what": "Moved off its old course platform onto the site: video lessons, fill-in blanks that save, reflections and a journal, open only to students who bought it.", "facts": [ "client.students" ] }, { "name": "Store", "what": "A WooCommerce store with Stripe checkout and digital downloads, including the album Rockin' Jesus Country.", "facts": [] }, { "name": "Email", "what": "The paid email service was replaced by a CRM on the site itself, with the subscriber list carried over.", "facts": [ "client.contacts" ] } ], "approval": "Draft wording: Kevin approves it before anything goes live.", "figures": [ { "id": "client.commits", "value": 625, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "client.files", "value": 1034, "unit": "tracked files", "measured_at": "2026-09-28" }, { "id": "client.contacts", "value": 2029, "unit": "contacts", "measured_at": "2026-09-17" }, { "id": "client.students", "value": 231, "unit": "students", "measured_at": "2026-10-01" }, { "id": "client.course_price", "value": 69, "unit": "usd", "measured_at": "2026-10-01" }, { "id": "client.thinkific_yearly", "value": 1200, "unit": "usd per year", "measured_at": "2026-10-01" }, { "id": "client.mailchimp_yearly", "value": 732, "unit": "usd per year", "measured_at": "2026-10-01" } ] }, { "id": "battle-plan", "kind": "case-study", "order": 2, "name": "Battle Plan", "ledgerProject": "document-generation-pipeline", "url": null, "what": "A web app for Bible-school students: a student's name, the words spoken over them and the Scriptures that stand out become a private, illustrated 16-page Battle Plan, with a daily practice of putting on each piece of the armor.", "status": "Being built: the daily screen, designed as five worlds. One will be chosen.", "captures": { "desktop": "assets/battleplan-worlds-1440.webp", "phone": "assets/battleplan-world-codex.webp", "worlds": [ { "name": "Purple Codex", "src": "assets/battleplan-world-codex.webp" }, { "name": "The Temper", "src": "assets/battleplan-world-temper.webp" }, { "name": "Shield of Hours", "src": "assets/battleplan-world-shield.webp" }, { "name": "The War Table", "src": "assets/battleplan-world-table.webp" }, { "name": "The Armory Rack", "src": "assets/battleplan-world-armory.webp" } ] }, "note": "Shown from the five design worlds' stills (example content); no student data.", "figures": [ { "id": "docpipe.commits", "value": 290, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "docpipe.tests", "value": 949, "unit": "tests", "measured_at": "2026-09-26" } ] }, { "id": "job-radar", "kind": "case-study", "order": 3, "name": "Job Radar", "ledgerProject": "job-search-data-pipeline", "url": null, "what": "A daily job pipeline: it scans hiring sources every morning, runs each role through hard requirement gates, scores the fit against the résumé and serves a dashboard with AI tailoring for the roles worth applying to.", "captures": { "desktop": "assets/jobradar-1440.webp" }, "note": "The dashboard itself is password-gated; this capture is cropped to its header.", "figures": [ { "id": "jobsearch.commits", "value": 315, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "jobsearch.tests", "value": 451, "unit": "tests", "measured_at": "2026-09-28" }, { "id": "jobsearch.sources", "value": 16, "unit": "source families", "measured_at": "2026-09-26" } ] }, { "id": "widgets", "kind": "case-study", "order": 4, "name": "Widgets Catalog", "ledgerProject": "widget-embed-platform", "url": null, "what": "A self-hosted clone of the Elfsight widget dashboard (dash.elfsight.com), built to replace a monthly widget subscription: a builder plus a self-contained embed runtime with no third-party CDN, now serving a reviews widget on a client's live site.", "captures": { "reviews": "assets/widgets-amazon-reviews.webp", "slider": "assets/widgets-before-and-after-slider.webp", "original": "assets/widgets-elfsight-editor.webp", "clone": "assets/widgets-clone-catalog.webp" }, "note": "The builder is password-gated; these are its own sample posters.", "originalUrl": "https://dash.elfsight.com/", "figures": [ { "id": "widgets.commits", "value": 51, "unit": "commits", "measured_at": "2026-09-28" }, { "id": "widgets.testfiles", "value": 44, "unit": "test files", "measured_at": "2026-09-28" } ] }, { "id": "clipping", "kind": "case-study", "order": 5, "name": "Clipping Pipeline", "ledgerProject": "clipping-pipeline", "url": null, "what": "Watch, clip, approve, post: a self-hosted pipeline that finds the strongest moments in long videos, cuts captioned vertical shorts and waits for a person's approval before anything posts. A second layer adds B-roll and text cards and checks every variant before it reaches the gallery.", "status": "Built through the publish step; nothing has been published yet.", "steps": [ "Watch the channels", "Transcribe and pick the moments", "Cut 9:16 with captions", "Add B-roll and text cards", "Check every variant", "A person approves", "Post with attribution" ], "captures": null, "figures": [ { "id": "clip.variants", "value": 178, "unit": "variants", "measured_at": "2026-10-01" }, { "id": "clip.variants_passed", "value": 137, "unit": "variants", "measured_at": "2026-10-01" } ] }, { "id": "journey", "kind": "case-study", "order": 6, "name": "The Road We're On", "url": "https://andrew-hailey-journey.pages.dev/", "what": "A scroll-story site for Andrew and Hailey's Bible-school years in Fort Worth, with a painted sketchbook companion and a code-drawn paper pop-up book of the same journey.", "captures": { "desktop": "assets/journey-1440.webp", "phone": "assets/journey-390.webp", "book": "assets/journey-book-1440.webp", "popup": "assets/journey-popup-1440.webp" }, "approval": "Shown with Hailey's OK; money figures and giving links stay out.", "popupUrl": "https://aware-mullet-rftn.here.now/" }, { "id": "journal", "kind": "work", "name": "Blessed Beginnings", "ledgerProject": "offline-journal-app", "url": "https://blessed-beginnings.pages.dev/", "what": "An offline-first pregnancy journal: no login, and every entry stays on the device.", "captures": { "desktop": "assets/journal-1440.webp", "phone": "assets/journal-390.webp" }, "figures": [ { "id": "journal.commits", "value": 460, "unit": "commits", "measured_at": "2026-09-28" } ] }, { "id": "handpan", "kind": "work", "name": "Sacred Handpan", "url": "https://sonic-kayak-zfjd.here.now/", "what": "An installable handpan instrument that works offline: a 3D instrument you tap to play, with recordings, songs and a daily journey.", "captures": { "desktop": "assets/handpan-1440.webp", "phone": "assets/handpan-390.webp" } }, { "id": "studio", "kind": "work", "name": "Design Studio", "url": "https://vowful-lichen-5fcs.here.now/", "what": "The design-reference library behind these sites: every kept reference circles a 3D orbit that turns to face you as you read.", "note": "Link the studio itself; its 14-builds page holds other creators' builds.", "captures": { "desktop": "assets/studio-1440.webp", "phone": "assets/studio-390.webp" } }, { "id": "lovelab", "kind": "work", "name": "LOVE Lab", "url": "https://hello-world-ebon-beta.vercel.app/", "what": "A faith-based AI music studio (LOVE Studio Pro): describe a song in one line and get a finished master, with lyrics, vocals, a full arrangement and cover art. Worship starters turn scripture, hymns and sermon themes into original songs.", "captures": { "desktop": "assets/lovelab-1440.webp", "phone": "assets/lovelab-390.webp" }, "note": "A free worship gift, never sold.", "urlLabel": "Open LOVE Studio" }, { "id": "attribution", "kind": "work", "name": "Traffic & Attribution System", "ledgerProject": "traffic-attribution-system", "url": null, "what": "External traffic partner for an AI SaaS product: attribution built in-house with tagged links, a weekly sweep, and an approval gate before anything posts.", "captures": null, "figures": [ { "id": "traffic.commits", "value": 285, "unit": "commits", "measured_at": "2026-09-28" } ] } ], "ledgerCaught": [ { "what": "Tracked files claimed on the School-Data Vault card", "claimed": 908, "caught": "2026-09-27", "ledger": { "id": "vault.files", "value": 759, "unit": "tracked files", "measured_at": "2026-09-28" } }, { "what": "The job-search pipeline's commit count, printed on the Document Generation Pipeline card", "claimed": 315, "caught": "2026-09-27", "ledger": { "id": "docpipe.commits", "value": 290, "unit": "commits", "measured_at": "2026-09-28" } } ], "verifying": { "label": "Figures being verified", "note": "These figures are under review against the ad account. Shown only here until they are reconciled.", "project": { "slug": "meta-ads-lead-system", "title": "Meta Ads Lead-Generation System", "stage": "M", "context": "414 Creative · college client", "role": "Paid Social & Reporting", "outcome": "856 leads at $4.22 from an account with no pixel", "description": "A two-campaign Meta Ads system: Campaign 1 buys cold attention cheaply with video-first creative, Campaign 2 converts only the people Campaign 1 already warmed up. Over 90 days for a college client: 487,000 impressions at $0.47 CPC, 856 leads at $4.22 each, and 127 applications at $28.43 each, from an account with no prior advertising and no pixel installed. Full case study at ads.andrew-rocha.here.now.", "stack": [ "Meta Ads Manager", "Pixel & retargeting", "Campaign reporting" ], "link": "https://ads.andrew-rocha.here.now/", "figures": [ { "id": "ads.impressions", "value": 487000, "unit": "impressions", "measured_at": "2026-08-06" }, { "id": "ads.leads", "value": 856, "unit": "leads", "measured_at": "2026-08-06" }, { "id": "ads.applications", "value": 127, "unit": "applications", "measured_at": "2026-08-06" }, { "id": "ads.cpl", "value": 4.22, "unit": "usd", "measured_at": "2026-08-06" }, { "id": "ads.cpa", "value": 28.43, "unit": "usd", "measured_at": "2026-08-06" }, { "id": "ads.cpc", "value": 0.47, "unit": "usd", "measured_at": "2026-08-06" } ] }, "sites": [ { "id": "ads", "kind": "resume-site", "name": "Meta Ads case study", "verifying": true, "url": "https://ads.andrew-rocha.here.now/", "what": "A two-campaign Meta Ads system with a 'feel the split' budget explainer. Its figures are being verified.", "captures": { "desktop": "assets/ads-1440.webp", "phone": "assets/ads-390.webp" } } ] } }